Strategy Canvas Template
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Strategy Canvas Template – The Business Model Canvas is a framework that helps you plan business innovation models that meet the needs of all your customer segments.
The traditional approach to planning for the next financial year is to create a business plan. However, smart companies around the world are using this business model strategy instead.
Strategy Canvas Template
Complete the canvas with your business model as it is today. Then fill out another copy in line with your vision in 3 years, including your key activities. Use the instructions on the business model canvas and the completed Amazon example below.
Business Model Canvas
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Template For Marketing Strategy Creation By Balabanov & Co
We will work with you to design and support the implementation of a strategy for your business unit, for your entire organization or for any segment of your organization where a new approach will add value.
We will use a combination of globally recognized leading processes along with our own proven toolset to develop a customized, tailor-made strategy that we can help you implement that will deliver tangible impact and value to your organization, employees and customers.
We have been designing and implementing strategic solutions since 2003, and we have the expertise and experience to not only deliver, but also surpass them. Chan Kimand Renee Mauborgne’s Strategy Canvas is a central diagnostic tool and actionable framework for building a compelling blue ocean strategy. It graphically displays the current strategic landscape and future prospects of the organization in one simple picture.
The horizontal axis on the strategy canvas captures the range of factors on which the industry competes and invests, while the vertical axis captures the level of supply customers receive across all of these key competitive factors. A value curve or strategic profile is a graphical representation of a company’s relative performance against competitive industry factors.
Value Proposition Canvas Template
The Strategy Canvas allows your organization to see in one simple picture all the factors in which the industry competes and invests, what customers are getting and what are the strategic profiles of the main players. It reveals how players with similar strategies view customers and steer the industry towards a red ocean. Importantly, it creates the basis for changes in shared ownership.
It captures the current state of the known market space and allows users to clearly see the factors in which the industry competes and invests, what customers are gaining, and what the strategic profiles of the major players are.
It moves users to action by shifting their focus from competitors to alternatives and from customers to non-customers in the industry and allows you to visualize how a blue ocean strategic move differs from an existing red ocean reality.
A strategy canvas clearly communicates the four key elements of strategy: competitive factors, the level of supply that customers receive through those factors, and the strategic profiles and cost structures of you and your competitors.
Marketing Strategy Canvas — Your Site Title
Follow a guided process to create a new market, create innovative business models and transform your business within our interactive workspace. The Strategy Canvas was popularized by V. Chan Kim and Renee Mauborgne in their popular book Blue Ocean Strategy: How to Create an Uncontested Market Space and Make the Competition Irrelevant.
Strategy canvases provide an easy way to visualize how your competitors are attracting customers and/or how your customers are choosing a product or service to purchase in your category. This allows you to differentiate yourself by choosing a different combination of factors to compete on.
In very simple terms, if for example all your competitors compete on price, you can decide not to compete on price but on quality by launching a premium brand. In practice, of course, the situation is rarely that simple, and you’ll be looking for a unique combination of factors, not just one factor. And this is where the Strategi Canvas visualization method comes into play.
The diagram below shows an example of a strategy canvas for Southwest Airlines (based on analysis from “Blue Ocean Strategy”). It shows how Southwest Airline created its strategic differentiation by combining the ease, convenience and cost of car travel with the speed and friendliness of airline service. In fact, by removing the airline add-ons, Southwest was able to improve the service and speed they offered. There are many case studies on Southwest Airlines that you can read, so I won’t go into more detail.
Strategy Canvas: Visually Map Your Industry’s Competitive Factors
The strategy map above was drawn using StratNavApp.com, an online collaboration tool for strategists. It’s free to use, so why not give it a try?
The first step in drawing a strategic canvas is to know who your competition is. In fact, it is essential to any strategic thinking process. Depending on the nature of your industry, you may identify individual competitors by name or, as in the example above, you may find it easier to group them into smaller, semi-homogeneous groups. Don’t forget to list your business, whether you’re on the market or not.
When identifying competitors, it’s always important to look at the problem from the customer’s perspective – who or what else can meet your customers’ needs? If Southwest Airlines didn’t do this, they would simply list other airlines and not realize that in many cases customers are choosing between air travel and other modes of transportation. It is unlikely that they would have had the insight that led to their highly successful strategy if they had not taken this broader view.
The second step is to identify the factors that your customers value when choosing the product or service you offer. In the example above, this includes fares, meals, lounges, seat selection, etc.
Luis Calero’s Ux Strategy Canvas Template
The easiest way to do this is to go out and talk to your target customers, but there are many research approaches you can take. Remember, it’s important to talk to people who will already buy your product and service, people who will, but from your competition, and people who won’t buy your product and service yet, but might in the future (especially if your strategy successful ). And remember, people don’t always know what they want, so you might have to get a little creative to figure it out.
The third step is to draw the actual graph – draw a line for each competitor/type of competitor that shows how well they are doing on each of the factors your customers value.
It’s often interesting to do steps 1-3 with a team in a closed room, just to see what different people’s strategy maps look like in terms of the competitors/groups they choose, the factors they consider important, and how they rate the competition. Strategy canvases prepared on this basis can vary widely, and the ensuing discussion can be a valuable exercise in team building and strategic action if well managed.
But again, you can also ask your customers directly, just talk to them or use different research techniques to get a more accurate and objective picture.
Create A Lean Canvas For Your Business In 10 Easy Steps [free Template]
You are now ready to map out your new strategy on the canvas. The goal is to draw a line that is significantly different from the lines of any of your competitors/groups. This difference, this unique blend of competitive factors, is your competitive differentiation.
Of course, just any distinction is not enough. You need to choose a combination that enough of your target customers will find attractive to sustain your business goals. To do this, you will no doubt have to dig deep into your box of other strategic tools.
Drawing a really useful strategy canvas is an art, but with a little practice you can learn to draw really clever diagrams. When you do this, they are a great tool for communicating simple but powerful strategic ideas. The Strategy Canvas (also known as the Value Canvas or the Blue Ocean Strategy Canvas) is a strategic tool that allows us to identify the offerings offered by a certain market by analyzing all the companies present in comparison to the proposed value that our company offers. will offer with its new product. Everything is presented in one graph, which allows us to understand at a glance that we know and appreciate the differences between the strategic profile of the market and the strategic profile of our new proposal. Strategy Canvas is a simple but very powerful visualization methodology whose efforts are focused on how to capture and defeat competitors present in the market. The blue ocean represents new and unknown markets for companies, where the absence of competitors ensures new growing demand and exclusive leadership in these new markets. While the Red Ocean represents all the companies competing in the same sector where the efforts and strategies are
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